Everybody thinks you need 50K followers before a brand will touch you. JayoHoops got his first NIL deal at 7,000 — and he says you could do it with under a thousand.
Jordan sits down with JayoHoops, the basketball and fitness creator who turned a college gym and a phone camera into retainer deals, UGC work, and a client list that now includes a cruise line. He walks through the whole business: what brands actually look at when they open your page, why quality beats follower count every single time, and how the money really moves once you're in the door.
He also gets into the part nobody posts about — the burnout that hits when you're shooting and editing every day with no system behind it, and what he built to fix it.
00:00 Everyone knows him for hoops — that's not the business
01:05 What he'd do differently starting over
01:40 Zero to 10K followers: how fast, really
02:23 Going viral — luck or consistency?
02:54 Getting past the fear of posting
03:36 The burnout nobody warns you about
04:23 First payday: 6 months, and his college's first NIL deal
04:58 How creators actually get paid — retainers explained
05:44 One platform for the rest of your life
06:39 How many followers he had at his first brand deal
07:17 How many you actually need
08:05 Why 30K to 50K is easier than 0 to 20K
09:13 The three brands on his list
10:00 The biggest brand he's worked with so far
Drop a comment — how many followers did YOU think you needed?
More at bricktalk.net
Athletes, know your number: whatsmynil.com
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